ArsTechnica has a good article here about the upcoming E3 Media Festival.
No longer, will it be the overblown productions (and budgets) of yester-year.
They have made plans on majorly scaling down the event.
This event has become overblown, with people spending Millions on flashy booths that yield very little in the way of new sales generation.
E3 wants to limit the cost expenditures, and also create an environment where industry can mingle, and actually discuss business. Some of the events will be invite-only, and many will be conducted in conference suites.
I think it's a step in the right direction, and will ultimately lead to a better conference to all who attend(except for the legions of 14-year old attendees looking for marketing detritus to take home as proof of their 1337-ness).
It will no longer be held at the Convention Center, but has been relegated to some hotel conference rooms in the Santa Monica area...
If you are looking for an E3-style fluff convention, look now further than here.
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